Responsible tourism: Ski and sail adventure in Lofoten, Norway
Our philosphy is simple; environmental awareness and respect for nature is something that grows when you get in close contact with the natural elements; and it is something that has to be rooted in real life experiences. It has to be understood and kept alive by becoming a part of our natural surroundings, by being in nature. We believe that real wild life experiences has a much greater effect on people’s awareness than tv-programs, movies, documentaries and the printed media.
We love the contrasts while underway. We say that it’s within the changes of perspective that the meaning lies. The changing perspectives; from that of the sailboat to a mountain peak, to that of the kayak-paddler or snorkeler. Not to mention the contrast between the trip itself and our participant’s everyday life.
It is our responsibility to develop inspiring and responsible programs and organize sustainable operations. We use the sailboat as the mean of transportation not only because it’s the most fun and engaging way to travel, but it is also in itself sustainable. Underway we have scarce resources of water, fuel, and food, and it takes knowledge, patience and hard work to sail with the wind. Hence we often say that sailing gives content and new meaning to the concept of sustainability. Sailing is really in itself excersising sustainability.
When we put together a program we pack it with our favourite destinations, restaurants, hikes and local activity-providers. We cooperate with the locals with their special knowledge about their places, their’ history, culture and knowledge about the activities that can be done in these areas. In this way we can provide exclusive and authentic experiences, and at the same time give something back to the places we visit.
The tourist-industry is growing and in an environmental perspectivet this industry generates a lot of harmfull greenhouse gas emissons. At the same time it represents many possible, positive effects for small communities, for cultural preservation and for public health through outdoor and wildlife experiences. The challenge is to offer this without causing increased emissions and natural stress.
We wish to show norwegians and foreigners the natural beauties of our northern coastline, and that our culture is just as exiting as those people fly far away to experience. Through the concept "Nature and Cultural- voyages" we use the norwegian coastline as an arena to show how economic growth is a threat against nature and cultures in different parts of the world, and how we have to think and act differently to achieve a sustainable future.