Responsible tourism in Italy seems to have an increasingly solid underpinning, even if red tape sometimes makes progress slow. Popular tourist areas are making genuine attempts to reduce carbon emissions through energy conservation, recycling and cutting waste and pollution. A scheme in the Dolomites, for example, has seen only cable cars and methane-powered buses allowed as daytime transport, while hotels vie for green credibility and food comes as zero km as possible. The preservation of regional culture, meanwhile, is proudly promoted via geographic denomination of traditional produce, boosting agriturismo and encouraging local crafts. Efforts are also being made to draw visitors away from crowded destinations such as Tuscany to lesser-known areas to both reduce infrastructure strain and spread economic benefits more widely. Progress may be as leisurely as a proper long Italian lunch, but Italy seems genuinely keen to sustain its rich character for the long-term.