Profits and principles

We are not fans of making profit our overriding objective. If we were, then wed risk exploiting the environment, local residents, our customers and staff.

We need to make a profit, but we see this as no more or less important than our wider responsibilities. This leads to compromises, where we make decisions that reduce our profit in order to avoid doing things that would negatively impact on the environment, wildlife and local communities.

Watch our short film about how we manage profits and principles:
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