Our mission

We want to make tourism a more caring industry. This is how we go about it...

  1. Lead by example in responsible tourism.
  2. We are not fans of making profit our overriding objective. If we were, then we'd risk exploiting the environment, local residents, our customers and staff. We need to make a profit, but we see this as no more or less important than our wider responsibilities.
  3. Campaign for change in tourism.
You can learn more in these films
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