Campaigning for whales in captivity


Captive orcas
The Shamu Show. Photo by Hello Jessie
In 2014, we launched a campaign with our good friends, The World Cetacean Alliance to take action on the issue of captive orcas. At that time, many orcas were (and still are) being kept in tanks around the world for tourists’ entertainment which we believe to be cruel and fundamentally wrong. We wanted the travel and tourism industry to take a stand on this issue and stop selling tickets to dolphinariums where orcas were kept in captivity. You can read more about our beliefs on this here.

We launched our ‘Say No to Orca Circuses’ campaign and within months our petition to the travel industry was signed by 15,053 people. In May 2014 we commissioned a poll with Censuswide which showed that a staggering 86% of respondents would not wish to visit a marine park to see whales and dolphins as part of an overseas vacation when given the facts about wild and captive orcas and dolphins.

By 17 March 2016, Sea World finally announced it would end its orca breeding programme and circus-style orca performances. After an ongoing global campaign by animal rights activists and the public at large, including our joint petition, future generations of killer whales will be safe from the hands of this entertainment giant. This was one of the biggest wins for animal welfare in decades.

Responsible Travel zoo campaign

Justin Francis, CEO, Responsible Travel said: "This is people power at its very best – customers standing up and talking out on animal welfare issues in tourism. All of us as travelers can make a huge difference, as this landmark change has shown. Tourism companies around the world have a responsibility to animals, local people and the planet to protect and respect."

Although a huge step forward, this isn’t the end of the story - there are still issues around cetaceans kept in captivity at SeaWorld and around the world, and we will continue to remain vigilant.

Campaign organisers:
Responsible Travel logo World Cetacean Alliance

Campaign supporters
Born Free
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