Ethical whale shark swimming

Your whale shark swimming trip can help contribute to vital research.

Zorro the whale shark has been coming to feed at Ningaloo Reef, Western Australia, since 1994. He’s one of 1,770 whale sharks that are known to visit the area. It’s the only place to see them in Australia, and one of the best places to see whale sharks in the world.

From March to July, whale sharks visit the stunning Ningaloo Reef to feed on spawning coral. This fringing reef is just a few steps away from the shore, but the shore isn’t within easy reach; most people arrive in Perth, 1,000km south. Over a third of visitors come to the area solely to see whale sharks – they are a big tourism draw.
These massive fish might prompt an involuntary gasp in your snorkel – especially once they start swimming towards you
Whale sharks aren’t whales, but the world’s largest fish. They can live for a hundred years and grow to nearly 18m long. Little is known about their long lives at sea, where they breed and where they give birth. They are fantastic, charismatic species for tourists to spot, and because they are so peaceful and slow moving, you can swim with them.

Shark tourism has come under scrutiny in recent years, as we learn more about how marine life behaves around humans. But researchers, businesses and officials in Western Australia think they’ve devised the world’s most robust guidelines for ethical whale shark swimming.

Ningaloo’s whale shark tourism industry

Whale shark tourism started in the Ningaloo Marine Park (NMP) in 1989 making it one of the earliest examples of ecotourism in the world. It’s now considered to be the place where the best practice tours take place, the ‘gold standard’ of the industry, and a model which others should follow. Elen Thomas is UK country manager for Tourism Western Australia, where seeing whale sharks is big business. “We’ve hosted a whale shark conference – and people came from many whale shark destinations around the world to learn from Ningaloo,” Elen says.

The whale sharks have created a whole new tourism season timed around their arrival. Whale shark tourism on the western coast of Australia has grown from a few hundred visitors in 1996, to over 36,000 in the 2020s, and over 97 percent of them see whale sharks. In fact, those that don’t are offered a free second trip.

The worldwide whale shark industry is now valued at US$140 million, and at Ningaloo, it’s an integral part of conserving, not just whale sharks, but the whole park ecosystem.

Is it ok to swim with whale sharks?

The greatest threat to whale sharks is man – in some parts of the world these giant fish are enjoyed as a delicacy (they’re known in Taiwan as tofu fish). Meanwhile many whale sharks bear scars from propellor strikes from patrolling fishing boats and busy shipping lanes.

Whale shark watching can be damaging, too, if not done responsibly. Some countries do not have regulations or requirements for permits for whale shark operators, or do not enforce them; others allow boats to attract whale sharks with food.

We promote whale shark swimming, alongside other forms of wildlife watching. The rule of thumb for watching wild animals is that if the act of observing the wildlife is causing it to change its behaviour, then the activity should be reconsidered. New technology is helping us monitor animal behaviour like never before – sometimes it allows us to see that practices we once thought were fine are actually detrimental. But sometimes, it can be good news.

Best practice for swimming with whale sharks

One boat per whale shark, with the boat keeping at least 30 metres away from the shark. Boats should keep their speed to less than six knots, approaching whale sharks from the direction they are traveling. Swimmers should snorkel, rather than scuba dive, and not bring motorised equipment or cameras into the water; use an operator with a dedicated photographer. Have no more than 10 swimmers in the water at once, sticking three metres away from the head, and four metres away from the tail. Boats can spend a maximum of 90 minutes near the whale shark. Submit photographs and recordings to the relevant conservation organisation, such as Sharkbook.ai. The Government of Western Australia has further information on whale shark swimming.

The whale shark Fitbit

A team of scientists at Western Australia have used a form of ‘whale shark Fitbit’ to monitor whether whale sharks change their movements when swimmers are in the water, and found that the four percent of time that a whale shark swims with visitors has a negligible effect.

“The research is really great – the findings were that we’re not impacting them in any way.” Murray Pattison is co-founder of Live Ningaloo, one of the handful of small operators who can run whale shark tours in the NMP. “There’s regulations in how and why we do these swims – so long as you follow these rules, then you don’t impact the natural paths of these animals.”

For now, then, whale shark swimming is considered ok. In fact, in Western Australia it’s encouraged; with the hope that being in the presence of these amazing giants can prompt people to be evangelical about marine conservation and provide funds for further ocean protection.

How regulations have improved the whale shark swimming experience

Western Australia is one of the best-managed destinations for whale shark swimming experiences in the world. There are only 15 licences for whale shark swimming in the park, meaning that there are just a few operators managing tours.

Over the years, and over thousands and thousands of whale shark swims, the area has been able to create and hone a best practice guide. This guidance doesn’t just help to protect whale sharks, it also improves the experience for swimmers. Only one boat is allowed to be near the whale shark at any time, others must stay 400m off. Only ten people are allowed to swim with the whale shark at once, which prevents your swimming experience being a jostling of elbows and flippers. Selfie sticks are banned – instead, you’ll get a dedicated photographer taking pictures. And you can’t use motors to propel you underwater near sharks (such as by using diving scooters) – meaning that it’s a quieter, calmer experience for sharks, and for swimmers, too.

The guidance has improved as more information has come to light. Swimmers now have to stay three metres away from the head of the shark, four metres from its tail, rather than the previously stated one metre away. Freediving (diving without scuba equipment) – which might see swimmers unintentionally herding whale sharks to trap them at the surface from below – is also banned.

So is diving. Whale sharks love diver bubbles (it’s thought the popping bubbles sound a bit like krill, which is of great interest to them). They can also show signs of stress when swimmers approach from below. Scuba diving with whale sharks is no longer permitted at Ningaloo; only snorkelling. “It’s a good rule,” says Murray, “and honestly, with scuba gear you’re clumsy and clunky and you can’t keep a safe distance away from the whale sharks.” Snorkelling is an easier, more accessible way to see the sharks, and one that impacts them less.

All in all, the regulations allow you to see the whale sharks behaving normally in their natural environment, not under stress. “The truth is with any wildlife observation – if you force it, it’s not as good. Give it some space, let it do its thing and you’ll get a good experience,” says Murray.

Relaxed whale sharks tend to stick around, you’re likely to see the whale shark very clearly, and for longer (visitors might spend 10 minutes or so hanging out with a whale shark before it dives, or wanders off).

Going beyond the regulations

Some dive boat operators in the area don’t just adhere to the regulations but surpass them. Live Ningaloo specialise in smaller tours, taking just ten swimmers at a time on their cruises, so that swimmers are never waiting around for their ‘turn’ with the whale shark. “Every single licence has pretty much the same conditions, but we have chosen to do our trips with a smaller number of people,” says Murray.

For Live Ningaloo tourism must be regenerative, not just sustainable. “It’s more than just not leaving a bigger footprint. It’s your culture and the culture you create with your business – when we eventually sell up we want to leave our environment better than how we found it. There are lots of ways to achieve that: getting involved in Indigenous tourism, reef regeneration, carbon reduction, how we conduct the driving, our fuel consumption – all of these are conscious things we do.”

You can also choose an operator who has achieved certain additional sustainability accreditations recognised by the Western Australia Department of Biodiversity, Conservation and Attractions: look out for dive boat operators with the Sustainable Tourism Accreditation, the higher level EcoStar Accreditation, and the Marine Tourism Accreditation. A number of boat operators have these accreditations, as do other responsible tourism businesses in the area, so you can ensure your wider vacation is beneficial to Western Australia’s wildlife.

Contact Us

Responsible Travel, Travel Team

Call us for a chat about our vacations. We are happy to discuss your vacation and help in any way we can. No bots, queues or awful hold music.

Responsible Travel, Travel Team

How tourism is helping whale sharks

The spotter planes have also seen some amazing things – last year they saw the first ever attempted mating
Australian scientists have devised a way to identify individual whale sharks by their spots, adapting technology NASA uses to identify constellations. This became the basic for massive growing databases of whale shark images, not just in Ningaloo, but across the world. Sharkbook.ai has 10,500 citizen scientists on its books, alongside 380 researchers and volunteers. Licensed whale shark operators must record all interactions between swimmers and whale sharks, noting things like behavioural changes as they go.

If 36,000 people swim with whale sharks every year in NMP, their boats gather huge amounts of data about individual sharks. “Still, not a lot is known and we need to know more. So, how can we use tourism as the eyes of the professors? They can create a body of knowledge that can feed into the management of the park,” says Elen.

Taking part in citizen science on your trip not only means you’re contributing towards vital shark research, it also enhances your experience. Imagine, for example, encountering Zorro on your trip, and knowing you’re swimming with a whale shark that’s been coming here since the 1990s, and is thought to be over 45 years old.

Day swimming tours cost upwards of AUD$400 and include two 90-minute swims. Part of this is a levy of around AUD$30 taken per swimmer from the operators. It goes towards conservation and management in the area. Tourist interest also helps secure research and conservation jobs.

The tourism industry also uses spotter planes to seek out the whale sharks – saving boats fuel and time and identifying sharks in a non-invasive way. These planes would unlikely not be in the air without tourism, and they have contributed to research.

“The spotter planes have also seen some amazing things,” says Elen. “Last year they saw the first ever attempted mating. It was video footage of an adolescent male attempting to mate.”

How whale shark tourism can save more than whale sharks

Whale sharks might be one of the main draws of Australia’s west coast, but protecting them actually protects thousands of other species, too. “We asked, how can we take that interest in whale sharks, and deliver general conservation messages?” says Elen. “That’s really important for Ningaloo as it’s a fringing reef, you can be swimming over coral within metres, it’s that accessible.” Through learning about whale sharks, visitors also learn about the reef and ocean in general – protecting whale sharks protects many other creatures in the area – from turtles to tiny krill. Whale shark tourism doesn’t just help below the water, but in the nearby city of Exmouth, too. Whale shark tourists are exactly what the west coast wants. Murray explains. “A person staying at a caravan park to go fishing from their mobile home might impact the place the least: they fill up the freezer full of fish and go. But they’ve given the town nothing – they’ve bought their diesel in Carnarvon, their food from Perth.” Whale shark tourists stay longer and spend more in the local economy. No wonder Zorro keeps coming back to say hello.
Written by Eloise Barker
Photo credits: [Page banner: Nott Peera] [Intro: MarAlliance2018] [Is it ok to swim with whale sharks?: Matthew T Rader] [How tourism is helping: Lakshmi Sawitri]