“The passion’s evident from all our guides. All of them are really passionate people and they’re so concerned about people leaving Albania and not having the best time of their life. They really want people to realise how great it is. So they’ll go overboard talking about the history and taking them to places that visitors wouldn’t normally go to. Albanians wear these white felt hats, and in the rural areas people wear more traditional dress, you see it every now and again. They like to cling onto their culture – and quite rightly so. No one’s been able to see their culture for so long, and they’re not about to change it any time soon just to cater for tourists. The fact that you’re still in Europe and you’ve got so much culture and tradition is always quite nice to see. They’re very proud of it, and so they should be.”

“On our snowshoeing and trekking tours, we have a farmer with us who takes us through the mountains. We have a local guide as well who translates, but people love having the local guy who is telling the stories because you’re really getting an experience of the culture firsthand. He’s telling you stories about life during the winter, during the summer, what it’s like living up in this area... Our guests love the feeling of being taken through the area by a local guy who genuinely lives here. They really liked having this wealth of local knowledge, the guide is very culturally aware and he makes sure you’re walking though areas where you can interact with the locals – he’s a proud Albanian himself so he’s promoting Albania as much as he can. It definitely gets a thumbs up from me!”

Mark Huggins, from our supplier Undiscovered Destinations, shares his advice on the Balkans: “Combining with neighbouring countries like Macedonia and Kosovo is a natural fit and much of the local history and culture is intertwined. Distances are not great and there is much to see including national parks, UNESCO World Heritage Sites, wineries and much more.”